We were hired by the leading Bulgarian manufacturer/printer of plastic cards to redesign their website. MaxCard needed their site restructured, so they can improve the communication with their new and current clients spread all across EU.
We had the chance to perform a complete makeover by setting a new, better content organisation and shoot our own photo content. The end result was an excellent new tool that fitted seamlessly in their marketing process.
We started with separating the content in 2 different sections. This was done by simplifying the presentation and description of their products and services and taking all of the strictly technical information into a separate section powered by the opens source media wiki.
This decision lead to various positive effects. It allowed their customers to better understand the multiple production options, spend less time placing their orders and easily find the tech specs and print guidelines. In the same time, it greatly improved the SEO performance and usability. Their team can now edit and re-edit the product information, fine-tune and perfect it.